Careers

Digital Marketing Specialist - 3-4 Yrs Exp


 

Summary

We require a professional who combines marketing and social media management skills to architect and enhance company social media presences, including interaction with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue, and who can work with the digital marketing team members to create innovative social media campaigns.

Job Description:

  • Generate, edit, publish and share daily content (original text, images, video ) that builds meaningful connections and encourages community members to take action
  • Run email marketing campaigns with planning, analysis and implementation strategies
  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Researches and monitors activity of company competitors
  • Moderate all user-generated content in line with the moderation policy for each community
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales, content writers and designers etc.) to manage reputation, identify key players and coordinate actions

 

Social Media Marketing Skills and Qualifications:

  • Fluency in English is mandatory
  • Education: Any post-graduate or graduate degree. Applicants with marketing and communication degrees will be preferred
  • Experience: 3-4 years
  • Hands-on experience in email automation tools like MailChimp, ActiveCampaign and Sendloop etc.
  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Strong skills in creating different kinds of posts for social media platforms, based on the platform’s nature and environment. (Including but not limited to images, text posts etc.)
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Strong skills in Communications, Marketing, Business, New Media or Public Relations

 

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