Focus Softnet in the UAE

Focus Softnet’s first overseas operation continues to drive global revenues.

The UAE was Focus Softnet’s first overseas destination. Since it began its UAE operations in 1995, the company has witnessed remarkable growth year-on-year. To respond to the overwhelming business opportunities, the company shifted its regional headquarters to Dubai Internet City in 2001 and opened its international headquarters in 2009 in Grosvenor Business Tower in TECOM. Since then the company has expanded its operations throughout the UAE with fully-fledged branch offices in Abu Dhabi and Sharjah. The company now serves more than 6,000 customers across all business verticals in the country.

Focus Softnet in the UAE

Despite the economic downturn in 2008-2009, Focus was able to grow its business in the UAE market because of the company’s commitment to offer cost effective solutions that meet the budgets and demands of SMEs across the region. To ensure service excellence, Focus Softnet UAE branch office launched a dedicated Quality Control department which receives regular feedback from customers and offers timely corrective measures on the quality of service.

The branch has successfully implemented high value projects in record time and performed consistently well among all the branches, with nearly 30% of global revenues of the company coming from the UAE operations over the last decade. This could not have been achieved without the hard work, dedication and determination of the more than 100 professionals working across the UAE.

Today the branch is aiming to reach new heights of success under the leadership of Sunil Mathew, Executive Vice President for UAE & Levant Region.

“Since we began our UAE operations in 1995, Focus’ business in the UAE and the region has grown tremendously. We connect closely with our customers, understand their requirements and design new solutions to suit their requirements. This is a big value-add for them and one of the reasons for Focus Softnet’s success. Our team has always put our customers’ needs first and developed solutions that move businesses and helped them grow in a highly competitive environment. We offer them highly customized solutions that are easy to use and simplify their day to day operations. Our best-of-breed products and excellent customer service is what differentiates us from other vendors. We plan to continue to offer our customers comprehensive solutions and services to ensure that we make it easier, faster and cost-effective for them,” said Sunil Mathew.