Focus Softnet Rebrands in Time for GITEX

Fresh corporate identity for product range to debut at tech expo. Software solutions company Focus Softnet, today unveiled its new corporate identity, including fresh product branding, which will detut at GITEX Technology Week 2012.

Focus Softnet Rebrands in Time for GITEX

"Focus Softnet has grown tremendously in the last two decades," said Ali Hyder, CEO of Focus Softnet.

"This year is a key turning point for our company as we expand into a new direction in business, which we will announce during GITEX Technology Week 2012. We have built Focus Softnet into a company that connects closely with our customers. Our new logo redefines our brand and reiterates our commitment towards our customers. It visually reflects our dynamic growth and matches our tag line ‘Solutions that move your business',"

The branding was developed in consultation with Focus' stakeholders and staff. The identity is intended to "take on a more modern look and appeal and represent the upward trend of growth and expansion that Focus Softnet intends to achieve and also the customers they serve".

"The new logo looks ahead and is in sync with our company's philosophy of aggressive growth and forward movement," said Hyder.

"It reflects who we are, the markets we serve and our best-of-breed products and excellent customer service that differentiates us from our competitors. We plan to offer our customers comprehensive solutions and services to ensure that we make it easier, faster and cost-effective for them."