The Focus Alliance Partner Program (FAPP) agreement formalises a joint commitment to deliver integrated ERP, CRM, and HCM solutions powered by artificial intelligence — empowering Singapore's small and medium enterprises to compete at scale.
Focus Softnet, one of the region's most established enterprise software companies, and Winapp Solutions Pte Ltd, a Singapore-based agile technology and custom software firm, announced the signing of a formal strategic partnership under Focus Softnet's Focus Alliance Partner Program (FAPP). The agreement was signed at Focus Softnet's global headquarters in Hyderabad, India, marking a significant milestone in both companies' shared mission to bring enterprise-grade digital capabilities within the reach of Singapore's growing SME sector.
The collaboration brings together Focus Softnet's decades of product depth — spanning Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Human Capital Management (HCM) — with Winapp Solutions' expertise in tailored software development, systems integration, and on-the-ground customer engagement across Southeast Asia.
Under the FAPP agreement, both companies will co-develop a coordinated go-to-market strategy and an integrated solutions roadmap specifically designed for Singapore's dynamic SME landscape. The partnership is led by senior leadership from both organisations, including Hasnain Ali Khan (Chairman, Focus Softnet Global), Ahmed Ali Khan (MD, Focus Softnet Global), Arafatullah (Founder, Winapp Solutions Pte Ltd), Baqtiyar Siddiqui (VP – Focus Fareast Operations), and Nisith Naik (Chief Growth Officer, Focus Softnet).
Singapore SMEs have long faced the challenge of accessing enterprise-grade technology solutions that are both powerful and affordable. This partnership addresses that gap head-on by combining the best of both worlds:
▸ AI-Enabled Efficiency: From finance, procurement, and warehouse management to sales CRM, service CRM, HR, payroll, property, and facilities management — the combined solution stack covers the full operational footprint of a growing business.
▸ End-to-End Operational Coverage: Focus Softnet's platforms embed artificial intelligence and automation directly into core business processes — transforming raw operational data into actionable insight and streamlining complex workflows without heavy IT investment.
▸ Scalability Built In: Flexible, enterprise-grade systems designed to scale with evolving business needs in Singapore and the region.
▸ Local Focus with Global Capability: Singapore-based teams delivering responsive support, backed by Focus Softnet’s global product depth and innovation.
FAPP is Focus Softnet's global partner ecosystem designed to extend its AI-enabled enterprise solutions through trusted regional and local partners. FAPP partners benefit from access to Focus Softnet's full product portfolio, joint go-to-market support, dedicated training and certification, co-branded marketing resources, and a structured revenue-sharing framework. The program reflects Focus Softnet's commitment to building a high-trust, high-performance partner network capable of delivering transformational value to businesses across every market it serves.
Focus Softnet is a leading enterprise software company with over three decades of experience delivering ERP, CRM, and HCM solutions to businesses across India, Middle East, Asia Pacific, North America, and United Kingdom. Headquartered in Hyderabad, India, with regional offices including Singapore, Focus Softnet's AI-enabled platforms serve thousands of businesses across retail, manufacturing, real estate, hospitality, distribution, and professional services.
Winapp Solutions Pte Ltd is a Singapore-incorporated technology company specialising in custom software development, enterprise system integration, and digital transformation consulting for SMEs across Southeast Asia. With a focus on practical, scalable, and cost-effective solutions, Winapp Solutions helps growing businesses harness technology to improve efficiency, customer experience, and profitability.
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