CRM

Top Benefits of CRM and HCM Integrated ERP Solution for Your Business


Apr 05, 2024
Nandinee Biswas
CRM and HCM integrated ERP CRM and HCM integrated ERP
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ERP systems guide users through complex business operations, prevent data re-entry or redundancy errors, thereby helping them increase efficiency and productivity in every stage throughout the production process, order completion, and delivery. To support a system in governing business operations enterprise-wide, customer relationship management (CRM) and human capital management (HCM) data are critical components. After all, sales, marketing, and HR data are an essential part of the business infrastructure.

If you have separate ERP, HCM and CRM systems that have their own databases, you would always need additional effort to synchronize them. However, with an integrated system sharing one database, managing data becomes much easier. Any update done at on one system is visible right away everywhere. Also, you don’t have to wait for HCM and CRM information to make its way to the ERP system’s database, which empowers organizations to perform tasks much faster and more accurately.

Here are the five major benefits of using an integrated suite deployed on a single platform:

Greater reporting and analysis

A unified platform has a single source for data and provides a single reporting system with the same security and controls across the enterprise. Knowing that all CRM, HCM, and ERP systems have the same access and approval mechanisms helps organizations to effortlessly extract transactional reports or run predictive analysis and make businesses experience superior growth.

Moreover, the pre-built integrated system has a centralized database which provides data security and allows users to gain better insights into the business processes. The powerful business intelligence capabilities enable users to access appropriate information and correlate them across different domains. This is pertinent to HR users, sales team, and line of business managers in an organization.

Optimized workflow and business process

Having a single platform to monitor all business processes cuts down interruption and data synchronization needs of multi-platform systems, ensuring consistent workflows. For example, when an employee creates or updates any sales record, it provides automated approval by leveraging information in ERP, CRM, and HCM. While doing so, it also considers multiple influences including business unit, approval limits of managing authority, employee cost center, employee location, and much more.

The net effect this integration brings is faster decision making, an increase in operational efficiency, superior customer care, and higher employee engagement.

Single data point

When CRM, HCM, and ERP information are stored on different databases, it not only leads to numerous integration challenges but also makes maintaining them much costlier. Conversely, a unified platform can record myriad of data from various domains and enterprise processes on a single system. This model has a common data entry processes in which one system records and holds every piece of information, thus enabling users to fetch more accurate and real-time contents from one single location.

Superior security and governance

The single platform also has an effect on security. The Single Sign-On (SSO) mechanism implemented in a homogeneous platform provides high-end data security to data of all business processes. It provides secure single-login access to users through a pre-defined identity management system. On the contrary, in a heterogeneous environment where CRM, HCM, and ERP are separate systems, setting up security protocol is a long-drawn-out exercise and ultimately needs much more time to overcome the problem or limitation than a single platform solution.

Furthermore, since an integrated solution stores the entire organization’s data in a single place, it facilitates consistent and superior governance across all business operations.

Better Adoption Rates

Better adoption rates

Dealing with any technology requires training. When businesses have separate CRM, HCM, and ERP systems, employees need to be trained to use all three at the same time. This could be challenging and simultaneously might lead to poor adoption. On the other hand, an integrated system reduces the training need of employees as have to familiarize themselves with one system and its features, resulting in better adoption rates.

A unified business solution suite combines the capabilities of three systems - CRM, HCM, and ERP to automate and streamline operations, bringing greater functionality and information accuracy through a 360-degree view of them.

Focus Softnet has recently launched Focus 9, powerful ERP system that integrates CRM and HCM functions for businesses to achieve greater productivity and stay ahead of the competition. To know more about the solution and how it can help your business, just fill in the form here and get a free demo or consultation from our product experts.

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